Kevin R. Ketels
Lecturer of Marketing
krk@wayne.edu
(313) 577-4525
Academic Degrees
- M.S., Boston University, 1997
- B.A., Michigan State University, 1993
Teaching Interests
- Marketing Management
- Advertising
- Public Relations
Bio
Kevin Ketels is currently Lecturer of Marketing in the School of Business Administration at Wayne State University. He has more than fifteen years of industry experience at companies including Dell Financial Services and State Street Corp. His career has spanned multiple disciplines including marketing, product management, business development, communications and sales. In addition to teaching, Kevin is currently the CEO of KMED Research, a clinical research firm located in St. Clair Shores, Michigan. KMED Research manages clinical trials and biomaterial collection on behalf of many of the world’s largest pharmaceutical and biotech companies.
Professional Experience & Certification
- CEO, KMED Research, 2006 – present
- Senior Marketing Manager, Dell Financial Services, 2003 – 2006
- Marketing and Sales Communication Manager, Assistant Vice President, State Street Corp, 1999 – 2002
- Marketing Coordinator, Aquarius Productions, 1998-1999
- Program Associate, Michigan 4C Association, 1994-1996
Publications & Presentations
Presentations
- Subject Recruiting: Planning & Implementing Effective Recruiting Programs, MAGI, 2009, Clinical Research Conference.
Professional Memberships
- American Marketing Association
- Adcraft Club of Detroit
- Public Relations Society of America
- Association of Clinical Research Professionals