Sujay Dutta
Assistant Professor of Marketing
sujaydutta@wayne.edu
(313) 577-4496
Academic Degrees
- Ph.D. (Marketing), Louisiana State University
- M.S. in Geology, University of Calcutta, India
- B.S. (major in Geology), Presidency College, Calcutta, India
Teaching Interests
- Marketing Management
- Marketing Strategy
- International Marketing
- Marketing Research
- Consumer Behavior
Research Interests
- Behavioral issues in pricing
- Consumer evaluation of marketplace signals
Professional Experience & Certification
- Assistant Professor of Marketing, John Carroll University, 2004-2006
Publications & Presentations
Publications
- Dutta, Sujay and Sandeep Bhowmick, "Consumer Responses to Offline and Online Low Price Signals: The Role of Cognitive Elaboration," forthcoming in Journal of Business Research.
- Dutta, Sujay, Abhijit Biswas, and Dhruv Grewal (2007) “Low Price Signal Default: An Empirical Investigation of its Consequences,” forthcoming in the Journal of the Academy of Marketing Science, 35: 76-88.
- Biswas, Abhijit, Sujay Dutta and Chris Pullig (2006) “Low Price Guarantees as Signals of Lowest Price: The Moderating Role of Perceived Price Dispersion,” Journal of Retailing, 82 (3): 245-257.
- Dutta, Sujay and Abhijit Biswas (2005) “Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level,” Journal of Retailing, 81 (4): 283-291.
Conference Presentations
- Dutta Sujay, and Sandeep Bhowmick (2007), “Consumer Vulnerability to Low Price Signals: The Role of Subjective Price Knowledge," abstract published in the proceedings of the 2007 Fordham Behavioral Pricing Conference.
- Dutta Sujay, and Sandeep Bhowmick (2006), “Comparing Strength of Low Price Signals Across Shopping Media: The Role of Cognitive Elaboration,” extended abstract published in proceedings of the 2006 American Marketing Association Summer Marketing Educators’ Conference.
- Dutta Sujay, Dipayan Biswas, Abhijit Biswas, and Chris Pullig (2005), “Price Matching Guarantees as Signals of Lowest Price: The Role of Perceived Risk and Estimate of Lowest Market Price,” extended abstract published in the proceedings of the 2005 Association for Consumer Research North American Conference.
- Dutta, Sujay (2003), “Postpurchase Implications of Low Price Guarantees and Consequences of Low Price Guarantee Default,” abstract published in the proceedings of the 2003 Fordham Behavioral Pricing Conference.
- Dutta, Sujay (2003), “Modeling the Effects of Corporate Images and Brand Images on Brand Alliance Evaluation: A Contingency Approach,” published in the proceedings of the 2003 Academy of Marketing Science Conference.
Professional Memberships
- Association for Consumer Research
- American Marketing Association