Wayne State University School of Business Administration

David L. Williams

Dean, School of Business Administration
Associate Professor of Marketing

ad4287@wayne.edu
(313) 577-4501

Academic Degrees

  • Ph.D., Wayne State University, 1980
  • MA, Wayne State University, 1976
  • BA, University of Wisconsin

Teaching Interests

  • Marketing Research
  • Electronic Marketing
  • Consumer Behavior
  • Principles of Marketing

Research Interests

  • Internet Marketing and Web-Site Design
  • Measure Customer Perceptions of Service Quality
  • Persuasive Communication Strategies in Direct Marketing

Publications & Presentations

  • "Dimensions of Retail Website Effectiveness," - Riordan, E. A. and D. L. Williams. Proceedings of the 2002 Conference of the American Academy of Advertising, Jacksonville, FL.
  • "Why are Some Websites More Effective Than Others?", (with Riordan), 2000, Society for PRESENTATIONS Marketing Advances.
  • "A Technique for Increasing the Reliability of Syndicated Product-Media Research," (with Cannon and Akaah), 1998, American Academy of Advertising.
  • "A Professional Profile of Business Communication Educators and Their Research Preferences: Survey Results", (with Beard), 1993, Journal of Business Communication: Special Issue on Business Communication as an Academic Discipline.
  • "A Survey of Practitioners' Attitudes Toward Research in Technical Communication", (with Beard), 1992, Journal of Technical Communication: Special Issue on Research in Technical Communications.
  • "Suppressor Variables in Multiple Regression/Correlation", (with Smith and Ager), 1992, Educational and Psychological Measurement.
  • "Toward a Scheme for Selecting Judgmental Magazine Prototypes", (with Cannon), 1992, Proceedings, Annual Conference of the Association for Business Simulations and Experiential Learning.
  • "An Extension of Directions and Issues in Technical Communications", (with Beard), 1992, Society For Technical Communication, Proceedings, International Technical Communication Conference.

Professional Memberships

  • American Marketing Association
  • Association for Business Communication
  • Society for Technical Communication