Wayne State University School of Business Administration

Jeffrey Stoltman

Interim Associate Dean for Research and Graduate Programs,
Associate Professor of Marketing

aa1879@wayne.edu
(313) 577-6559

Academic Degrees

  • Ph.D., Applied Social Psychology, Syracuse University, 1984
  • M.A., Psychology, Western Kentucky University, 1980
  • B.A., Psychology, Canisius College, 1976

Teaching Interests

  • Marketing Management & Marketing Strategy, Promotion Strategy, Consumer Behavior, Customer Relationship Management, Product Management

Research Interests

  • Consumer product safety and other marketing and public policy issues; Relationship marketing and customer loyalty management; Consumer behavior and marketing trends
  • Customer analysis and retention; Marketing strategy development and implementation; Promotional strategy and integrated marketing communications; Critical thinking, problem solving and decision making skills; Knowledge management and change management; Costs and Benefits of Outsourcing; Marketing in higher education.

Professional Experience & Certification

  • VP Marketing & Communications, Wayne State University, 1997-2001
  • Executive Vice President, Creative Group, 1989-1991
  • Consulting Services: General Motors, Ford, Chrysler Financial Services, EDS, MASCO Corporation, Kmart, Dykema-Gossett, Dickinson-Wright, YMCA, Jefferson Avenue Economic Development Corporation, Michigan Humane Society, Michigan Golf Association, Pleasant Ridge MI, PRSA-Detroit, American Marketing Association, Wayne State University.

Publications & Presentations

  • Kasulis, J. J., F. W. Morgan and J. J. Stoltman. "The Retailer's Role in Providing Safe Products," Journal of Marketing Channels, 10, (2003).
  • Stoltman, J. J. and F. W. Morgan. "The Effectiveness of Televised Advertising Disclosures: An Empirical Example," Journal of Business & Psychology, 16 (4), (2002).
  • Stoltman, J. J. and F. W. Morgan. "Extending the Marriage Metaphor as a Way to View Marketing Relationships", Journal of Business-to-Business Marketing, 9 (1), (2002): 49-75.
  • Jeffrey Stoltman (1999) "Future Research: Directions and Issues" in Advertising to Children, C. Macklin (Ed.), New York: Sage Publications, 175-193.
  • Jeffrey Stoltman, Fred Morgan, and Linda Anglin (1999), "An Investigation of Retail Shopping Situations," International Journal of Retail and Distribution Management, 27 (4), 145-153.
  • Karl Boedecker, Fred Morgan, and Jeffrey Stoltman (1999), "Excessive Consumption: Marketing and Legal Perspectives," American Business Law Journal, 36 (Winter), 301-325.
  • Fred Morgan, and Jeffrey Stoltman (1997), "Vicarious Franchisor Liability: Marketing and Public Policy Implications," Journal of Business & Industrial Marketing, 12 (5), 297-314.

Professional Memberships

  • American Marketing Association
  • Association for Consumer Research
  • World Future Society