Wayne State University School of Business Administration

Hugh Cannon

Adcraft/Simons-Michelson Professor of Advertising

hugh.cannon@wayne.edu
(313) 577-6040

Academic Degrees

  • Ph.D., New York University, 1979
  • M.Phil., New York University, 1978
  • MBA, New York University, 1972
  • BA, Brigham Young University, 1969

Teaching Interests

  • Advertising Principles and Management
  • Marketing Management

Research Interests

  • Media Planning Theory
  • Theory of Marketing Simulation Game Development
  • The Role of Marketing in Economic Development

Professional Experience & Certification

  • Director of External Programs, New York Institute of Technology (1973-4)
  • Chief, Personnel Procurement, 3rd Coast Guard District (1970-3)
  • Data Processing Analyst, Pacific Telephone (1969)

Publications & Presentations

  • "A Hermeneutical Approach to External Validation of Simulation Models," - Feinstein, A. H and H. M. Cannon. Simulation & Gaming: An International Journal, 34, 2 (June 2003): 186-197.
  • "Beyond Effective Frequency: Evaluating Media Schedules Using Frequency Value Planning," - Cannon, H. M., J. D. Leckenby and A. Abernethy.Journal of Advertising Research, 42, 6, (November/December 2002): 1-15.
  • "Will the Real World Citizen Please Stand Up! The Many Faces of Cosmopolitan Consumer Behavior,"- Cannon, H. M. and A. Yaprak. Journal of International Marketing, 10, 4 (2002): 30-52.
  • "Constructs of Simulation Evaluation," - Feinstein, A. H and H. M. Cannon. Simulation & Gaming: An International Journal, 33, 4 (December 2002): 425-440.
  • "Simulating Economic Development in Transformation Economies: The Role of Free-market Processes and Government Intervention,"- Cannon, H. M, A. Yaprak and I. Mokra. Journal of Teaching in International Business, 13: 3-4 (2002): 23-40.
  • "Incorporating Company Reputation into Total Enterprise Simulations," - Cannon, H. M. and M. Schwaiger. Developments in Business Simulation and Experiential Learning, vol. 30 (March 2003), pp. 288-297. Available in the Bernie Keys Library, 4th edition, published by the Association for Business Simulation and Experiential Learning (available from www.absel.org).
  • "The Genesis and Future of the ABSEL Classicos Initiative," - Cannon, H. M. and A. J. Smith. Developments in Business Simulation and Experiential Learning, vol. 30 (March 2003), pp. 305-313. Available in the Bernie Keys Library, 3rd edition, published by the Association for Business Simulation and Experiential Learning (available from www.absel.org).
  • "What Drives Creativity and Innovation in Advertising Media, Creative and Strategy Areas?: Using Practitioner Insights to Develop an Academic Research Agenda," - Sasser, S. L., S. Koslow, E. A. Riordan and H. M. Cannon. Proceedings of the 2003 Conference of the American Academy of Advertising, (Boulder, CO: American Academy of Advertising, 2003): 193-195.
  • "Incorporating Cosmopolitan-Related Focus-Group Research into Global Advertising Simulations." - Cannon, H. M, A. Yaprak and S. L. Sasser.Developments in Business Simulation and Experiential Learning, vol. 29 (March 2002), pp. 9-20. Available in the Bernie Keys Library, 3rd edition, published by the Association for Business Simulation and Experiential Learning (available from www.absel.org). [Best Paper Award]
  • The Bernie Keys Library of Business Simulation and Experiential Learning, 4th edition. Cannon, H. M. (executive editor). Association for Business Simulations and Experiential Learning, 2003 (electronic archive available from www.absel.org).
  • "Tracking Value Changes in Emerging Economics to Enhance the Global Competitiveness of Michigan Firms" - Yaprak, A, (co-PI), Hugh Cannon (co-PI), George Jackson (Project Team Members also include Alina Klin, Julia Gluesing and Business Community partners). Title VI B grant, US Department of Education (2002-2004) (Funded at $143,000) (in partnership with the Departments of Anthropology and Slavic Studies in the College of Liberal Arts and the Department of Marketing in the School of Business Administration).
  • "Trends of the American Academy of Advertising Conference Proceedings: 1983-2002," Cited as the 3rd leading contributor to the American Academy of Advertising conference proceedings over the past 20 years (with 24 appearances) in Steven M. Edwards and Carrie La Ferle, Proceedings of the 2003 Conference of the American Academy of Advertising, (Boulder, CO: American Academy of Advertising, 2003).
  • "Back from the Future: An ABSEL "Merlin" Exercise for the Year 2005", (with Patz and Keys) 2001, Simulation and Gaming. "Addressing New Media with Convential Media Planning", 2001, Journal of Interactive Advertising.
  • "The Bernie Keys Library of Business Simulation and Experimental Learning, 2nd edition (ed.)", 2001, Association for Business Simulations and Experimental Learning.
  • "Fidelity, Verifiability and Validity of Simulation: Constructs for Evaluation", (with Feinstein), 2001, Development in Business Simulation and Experimental Learning, Vol. 28.
  • "Cosmopolitan-Based Cross-National Segmentation in Business Simulations" (with Yaprak), 2001, Developments in Business Simulation and Experimental Learning, Vol. 28.
  • "Cosmopolitan and the Prospects for Global Advertising" (with Yaprak), 2001, Proceedings, Conference of the American Academy of Advertising, April 2001.
  • "Using Magazine Taxonomies in Target market Analysis", (with Williams and Baim), 2001, Proceedings, Conference of the American Academy of Advertising, April, 2001.  

Awards and Recognition

  • Recipient of the Journal of Advertising's 2008 "Best Reviewer" award
  • Recipient of the American Academy of Advertising's 2000 "Outstanding Contribution to Advertising Research" award 

Professional Memberships

  • American Marketing Association
  • American Academy of Advertising
  • Association for Business Simulations Experiential Learning
  • Adcraft Club of Detroit
  • Great Lakes Interactive Marketing Association