Wayne State University School of Business Administration

James T. Low

Associate Professor of Marketing

ac3727@wayne.edu
(313) 577-4525

Academic Degrees

  • Ph.D., University of Michigan 1977
  • MBA, University of Michigan, 1971
  • BA, University of Michigan, 1965

Teaching Interests

  • Marketing Management
  • Business Logistics
  • Market Research & Analysis
  • Theory of Constraints

Research Interests

  • Throughput Accounting
  • Pricing the Product Line
  • Marketing Strategy
  • Theory of Constraints

Professional Experience & Certification

  • Certified Jonah, 1989, 1992
  • APICS, CPIM Certification in Production & Inventory Management, 1990

Publications & Presentations

  • "The Theory of Constraints Way to Overcome Resistance to Change,"- Low, J. Proceedings of the American Production and Inventory Control Society (APICS) International Conference and Exposition, Las Vegas, October 6-9, 2003.
  • "Using the Evaporating Cloud to Resolve Conflicts Easily," - Low, J. Proceedings of the Lilly North 2003 Teaching and Learning Conference, Traverse City, Michigan, September 19-21, 2003.
  • "Integrating Marketing into Production-Related Decision Making," Proceedings of the 9th American Production and Inventory Control Society (APICS) E&R Foundation Summer Workshop, at the APICS Castle in Wilmerding, Pennsylvania, July 19-21, 2002.
  • "Theory of Constraints Applications to Production," Seminar at Ford Motor Company Wixom Assembly Plant, Wixom, Michigan, June 24-25, 2003.
  • "Theory of Constraints Approach to Conflict Resolution" at the Michigan Association of Certified Public Accountants (MACPA), Accounting for the Tax Practitioner Conference, Livonia, Michigan June 5, 2003.
  • "Theory of Constraints Applications to Production," Seminar at Ford Motor Company Wixom Assembly Plant, Wixom, Michigan, May 21-22, 2003.
  • "Resolving Labor Conflicts Using an Evaporating Cloud Approach," Seminar at Daimler Chrysler Headquarters, Auburn Hills, Michigan, September 30, 2002.
  • "Theory of Constraints Applications to Production," Seminar at Ford Motor Company Wixom Assembly Plant, Wixom, Michigan, August 28-29, 2002.
  • "Theory of Constraints Applications to Production," Seminar at Ford Motor Company Wixom Assembly Plant, Wixom, Michigan, July 31-August 1, 2002.
  • "Interview on the Future of Kmart After Closing Stores," WJR Radio (760 AM), News Program, March 8, 2002.
  • "Marketing Case Analysis Using Cause-Effect Logic Diagrams", 2000, Society for Marketing Advances Conference.
  • "Improve Your Problem Solving Skills: A Tutorial on Using the Evaporating Cloud", 1999, Proceedings of the 1999 American Production and Inventory Control Society (APICS) International Conference and Exposition, New Orleans.
  • "Using Drum-Buffer-Rope With Multiple, Time-Varying Constraints", 1998, American Production and Inventory Control Society (APICS) International Conference and Exposition.
  • "Using Theory of Constraints to Teach Supply Chain Management in the Manufacturing and Marketing Classroom", 1998, Proceedings of the Society of Manufacturing Engineers (SME) International Conference on Education and Manufacturing.
  • "How Did Traditional Costing Lose Its Relevance?", 1995, Cost Management Insiders Report.
  • "Theory of Constraints Applications to Process Engineering", 1996, Processing of the University of Michigan Automotive Management Briefing Seminars, Traverse City, Michigan.
  • "Throughput Accounting as an Alternative to Cost Accounting", 1995, Videotape Proceeding Series, North Atlantic Jonah Upgrade Workshop.
  • "Linking Manufacturing Capacity with Purchasing and Marketing", 1995, Proceedings of the National Conference on Optimizing Plant Capacity.
  • "Achieving World Class Improvement Through Constraint Management, Part I and Part II", 1995, Proceedings of the National Conference on Optimizing Plant Capacity.
  • "World Class Productivity Improvement Through Constraint Management", 1995, Proceedings of the 1995 SAE International Congress & Exposition, Society of Automotive Engineers.

Professional Memberships

  • APICS
  • American Marketing Association
  • Association for Manufacturing Excellence
  • Beta Gamma Sigma
  • Decision Sciences Institute
  • Institute of Management Accountants
  • Society of Manufacturing Engineers