Wayne State University School of Business Administration

John D. Beard

Associate Professor of Business Communications

aa5234@wayne.edu
(313) 577-4545

Academic Degrees

• Post-Doctoral, Michigan State University, 1981
• DA, University of Michigan, 1979
• MA, Wayne State University, 1977
• BA, University of Michigan, 1974

Teaching Interests

• Business Communication
• Managerial Communication
• Engineering Communications
• Ph.D. Dissertation Writing

Research Interests

• Marketing Communication
• Advancing Business Communication as an Academic Discipline
• Research Directions and Issues in Technical Communication.

Professional Experience & Certification

• Engineering Management Masters Program, Ford Motor Company, 1994-2000

Publications & Presentations

• "Technical Communication: Its Evolution as a Research Disipline", 2001, (In Review), Journal PRESENTATIONS of Business Communication.
• "A Case Approach to Managerial Communication", 1999, Association for Business.
• "A Professional Profile of Business Communication Educators and Their Research Preferences: Survey Results", 1993, Journal of Business Communication.

Professional Memberships

• Association for Business Communication
• Association for Teachers of Technical Writing
• College Composition and Communication
• Direct Marketing Association
• Society for Technical Communication